Drive Engagement Through Notification Badges: Top Practices to Utilize

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Push notifications trigger dopamine release deep down users’ vein to give the feeling that something is waiting for them inside the app (likes, comments, or even direct messages). A number of mobile app development companies have utilized push notification techniques to drive engagement on their mobile apps. And they have remained successful in driving increased engagements.

Drive Engagement Through Notification Badges: Top Practices to Utilize Click To Tweet

That little red dot badge is no doubt engages clients and triggers them to check the app. But, those dots can also be utilized by mobile app development companies even without a push. All it needs is an outstanding strategy combined with an impressive content to engage the clients. Remember, there must be something valuable for the clients behind that big red dot on an app. As much has been talked about the utility of notification badges, here is a glimpse on the benefits badges offer:

Badge Best Practices

Here is how mobile app development companies can opt for getting the most out of the badges.

Ensure The Badge Number is Tied With Something Useful Inside the App

The badge number that comes as a notification on the icon of an app excited the users to know the details. In case, the badge leaves the uses without offering a unique value, it, thus, becomes important for the mobile app developers to take the users onboard through exceptional UI/UX. It is also important to use clear design cues to impress the users if the app notification didn’t offer something of value to the users. Consider, implementing “notification center” in the app tied to a badge system.

Develop Content Strategy Including Badge System in the Mind

It is important to use push notification at appropriate timings along with using badges for regular engagement. The content release should be done on time keeping the engagement goals in the mind. For example, you can use a strategy similar to Linkedin’s “daily rundown” that gives users the access to view thousands of jobs and other interesting posts of their interest.

Make The Badge Clear and Easy to Understand

The users not only should know why the badge is there but also there should be a clear message for the users. This is especially important if there is either high or low volume of badges. For example, Facebook and Pinterest both send out a clear notification message to users acknowledging them of the same through a pop-out. This could be your next strategy as a mobile app development company to including the badge notification in your app.

Focus on Meaningful Badges

Providing a clear benefit to the user through your badge will let the users develop a psychological relationship with your application. In such a scenario, a notification from your application will trigger a message that there is something meaningful for them. This will add more to the loyalty of the user towards your application, which will further help your app to grow.

Badges Example From Popular Websites

Here are some globally acclaimed websites that make the best utilization of badges.

  • LinkedIn

LinkedIn badges always offer something valuable to the users and clearly showcase the count of notifications through the red dots. This clearly signifies the users about the count of the messages.

LinkedIn Badge

  • Starbucks

Starbucks has an inbox that stores notifications, rewards, new product offering and everything that is innovative in the app. It leads the users to find what is waiting for them inside the application.

Starbuck badge

The Conclusion

Even a sight of push notification can trigger a user to view the same. The social reward these notifications offer through likes and comments can compel a user to check the notification as soon as it appears on their handsets. Adding to all these benefits, badges make an app dynamic and encourage impulse engagement. A basic badge strategy can add to at least 6% increase in active users’ count.