The leading E-commerce site Bluefly recently decided to jump on the bandwagon and launched its new mobile shopping app for iOS and Android. Bluefly is the largest online fashion destination offering access to over 2,500 brands Bluefly has a big fan following and a large customer base. The company stated that it has more than 42% of sales coming through mobile and this prompted them the company to launch a mobile app through which they would be able to provide a rich shopping experience to its customers.
Carly Rosenberg, president at Bluefly quoted that “launching a mobile app is an extension to what they started in April this year. The website was redesigned this April to give their customers more enriched experience.” Now with the growing popularity of Mobile apps, the E-commerce giant is moving towards the app way and expects to increase the sales three fold.
A successful business or brand is the one which gives the wow factor to its customers. The bluefly app creates amazing user experience by lowering down the time spent at checkout. The shopping app has also integrated the major social media platforms which is again an example of great UX.
With Bluefly app, you would be able to get a first look at exciting sales and offers. You just need to enable the push notifications to get the latest offers and discounts. In addition to this, there would be a special collection exclusively for Bluefly app users.
Placing an order is just a single step process in Bluefly app and the best part is; it supports multiple device syncing. If you fill your cart in one device, it would sync with all your devices. Moreover, view renowned brands and designer’s collection in boutique feature of the app. This feature is really out of the box and is not very easy to find.
You can even get outfit inspiration from other Bluefly shoppers. Use the #MYBLUEFLY hashtag on Instagram to show off your own looks. Share your product finds to your favorite social platforms, messaging apps, email, SMS texts and more right from the Product Details page of any item.
Bluefly has surely taken a move ahead from its competitors in many ways as it has various ways through which you can connect with other Bluefly shoppers to know what’s going on in fashion world. Other than this, you can also share the product details with others. Bluefly has already wooed customers with its breathtaking collection of products and we hope the app does the same. The Bluefly iPhone app is available for free to download from the iTunes Store on iPhone and iPad. The Android app is available free on Google Playstore.