This blog features various common mistakes to avoid and some simple tips, in order to improve and get a better mobile Ui/Ux design for your app.
UI stands for User Interface and is the basic design of a mobile app that interacts with its users. UI design includes the mobile app’s content, colors, typography, functionalities offered, features, etc. So, if an app is 3-d enabled; it is part of its User interface as it helps the viewers to interact with the app.
UI is a subset of UX or the user experience. Mobile UX stands for the complete experience (positive or negative) that the user has with a mobile app as a business. For instance, user experience, apart from user interface also includes cart experience, payment platform smoothness, overall business experience, amongst others.
They together define how a mobile app looks and works for its users and its customers. They are the biggest strength of an interactive app. But, when not working right; user interface problems can be the mobile app owners’ true nightmares. After all, they are the no.1 reason behind maximum mobile app uninstalls and low downloads.
Global mobile app reports suggest that, ‘28%, i.e, approximately 3 out of every 10 apps installed by a smartphone user within 30 days of its installation’.
After the huge app development, app marketing, App store optimization and user acquisition efforts and development costs; mobile app uninstalls could spell a deathly blow for any business. In order to avoid such a situation try and avoid the following mobile UI/UX mistakes that can hamper the growth of your mobile app’s user base and thus, business:
1. Your App Not Being User Centric:
The first thing that you need to ask yourself, when developing the user interface of your app is, ‘For whom are you designing this app’?
If you are unaware about your app’s end users, forget about creating a product that will impress and suit them well. So, before you develop or update your mobile app UX design, take into consideration your user expectations (which also evolve with time), your competitor’s user experience (analyze what is and what is not working for them too) to create a newer, innovative version of your mobile UI/UX design.
To create a user-centered mobile user interface design, you or your mobile UI designers could opt to interview several app users and take into account their suggestions. You could then put yourself in their shoes to identify app functionalities that would make a difference. To create a user-centric UI/UX app design:
A Proof of Concept, a Prototype, or a MVP herein can ensure that your product idea is received well by users, increasing the chance of success of your product launch.
Onboarding refers to the experience that a user has with mobile apps, right after they download the app. Amongst the most common UI problems and solutions; poor on boarding leaves a bad first taste of the app for the user.
If a user leaves a user, right after download to figure out their way on their own, it seems downright careless and nobody likes to do business with careless people. So, your mobile UI designers should inculcate some tutorials, videos or prompts at this stage to guide the user about the various app functionalities.
Also, ensure that your app development companies do not insert long forms or sign up intricacies during your onboarding. We agree that user login and signup are good onboarding practices, but if an app takes too much time to sign up or requires too much information from the user side, it may seem like an additional reason for the user to leave your app then and there.
Your Users and Viewers are impatient netizens. So, if your app takes longer than 2 to 3 seconds to download ; chances of you losing out on close to half of your downloads are pretty high.
Nowadays, it is critical to have a fast mobile app. In fact, faster mobile sites lead to faster page downloads and thus, faster conversions and sales.
In effect, ‘speed is sales’ and a poor UX design could be a major reason for your app’s low viewership. At times, the developer tends to fillup the home pages or mobile app menus with various functionalities, images and videos. What they forget is that all this needs time to load and open. Though they may seem good, after download; chances are that your user shall not wait for them to load and bounce on some other competitor app.
To avoid this common app development mistake:
Remember that, in today’s times where every extra second leads to an increase of 20% in user bounce rate; having a slow app is just not feasible.
Most of the leading app designers, tend to break up the mobile Ui/Ux design into a number of ‘pieces’, which can be developed separately and then integrated to uniformly create an awesome app. One of the major reasons behind this approach is to test all app functionalities on every stage for the work process, its outview, dataflow and overall synchronizations. These tests are required to be conducted in various environments and devices. Also, this approach helps app development companies to include changes easily as and when required.
So, when an app developer does not sufficiently test the UI/UX pieces for various platforms and devices; your mobile app, with its unavailable functionalities; at the end of the day may become worthless for quite many of your intended users.
Remember that testing, iteration and refinement is a continuous aspect of the app development process. It will help you to create the best user experience and most technically sound product possible, for your viewers.
There are numerous app tools and functionality API’s available for developers, but that does not mean that you need to include them all in your mobile app UI design.
Think about this, if you download an app and on opening , are bombarded with options to do, how will you find your what to the app functionality you are basically looking for?
Adding too much content and menu options is amongst the common UX mistakes. Moreover, too many features in your mobile app UI design may signify that you lack clarity about the strength of your brand, sending out wrong signals to the intended viewer and customer. In this context, developing a crisp and clear mobile app in accordance with the trending UX guidelines is the best option.
Mobile app designing is not a day’s task, nor a single person’s job. It takes a team to develop an app and eons of work to keep it updated, in terms of your mobile UX design.
Remember that User Requirements change with time and so will their expectations; when newer mobile apps enter the same industry verticals. As an enterprising business owner, you shall have to stay abreast of these market and user evolution trends. Moreover, in course of time your business inclination, products and services may inculcate change. All these changes and transformations also need to shadow in your mobile UX design and UI design.
To improve upon your mobile apps overall experience time and again, you will have to listen to your intended users, take their feedback, think about their likes and dislikes, and make changes in the app’s UX with time.
Your audience and its choices are more significant than the app design concept itself. If you have an app or are yet to develop an app, keep in mind that your mobile app’s user interface design and user experience are to be its most engaging aspects . They need to interact with the viewers and deliver functionalities as per user requirements, and not as per the way you or your developer would want them to be. Your extraordinary plans won’t work unless you are clear with whom you will be catering to. So, think, strategize and avoid these mistakes with your UI/UX development for an app experience that shall stay with your viewers, making them come back for more.
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