These days, a large number of people are relying on travel apps for any information on their fingertips.When it comes to traveling, the existence of apps in present day has completely transformed the experience of traveling. Travel app is considered as a handy companion tool in their smartphones for passengers. It allows them to discover travel resources and allows them to plan accordingly. It is seen that for most of the people, air-travel is the most important and a compulsory thing in their lives, but mostly all of them find it very exhausting because of task like booking tickets, security lines and flight updates.
The main motive of Virgin America is to give a pleasing flying experience and in this regard, there are seven amazing principles for the development of travel app which should be considered properly:
Focus on Speed
Speed is considered as the most important element for making or breaking a user experience. It is very important for an app to deliver the information you want without making you wait for long. Hence, it paired native code with the memory, storage, processing power and sensors of the hardware of users.
It is said that push notifications are a great way to keep users updated of important information while traveling. It is essential for the app of Virgin America to show robust notification about flight information whether the app is open or not on the user’s device. While there is a huge popularity of web browser notifications, but still there is no alternate for native notifications. This means that native notifications enable users to interact in such a way which is not possible with web-powered notifications.
Though app includes complex legacy systems and lengthy logics, but while using it a user should not face any complexity. Hence, it pays attention on simplifying the user experience while booking, managing or boarding. In this regard, it requires to collect all sorts of data, develop business intelligence and it also needs to sort through several difficulties.
Gather Contextual clues
When an app knows where you are in your journey, then it can understand your priorities and in this case, location-awareness plays a very important role. In addition, web apps collect locations through the browser, but ask a user’s permission. On the other hand, native apps are able to access the GPS of the device and automatically saves all the preferences of a user.
Make your backend simple
At the time of designing the website of Virgin America, the team built new infrastructure and effectively designed APIs in order to collect data from disparate legacy systems. In addition to these, it has developed a shared layer of business transitions as well as business logic, which acts as a backbone for mobile experiences as well as for the listed below three critical data sources:
- The current situation of the app, including location, the name and the timing of an individual who has logged in.
- API that has access of historic as well as future flight information such as prices, seats and upgrades.
- A CMS that includes offers, maps, icons and deals etc.
Give delightful user experience
Integration of animations, videos as well as transitions have the capability of making a wonderful user experience. However, it is important to make sure that these integrations do not slow down the user’s task.
While designing a travel app, it is crucial to choose your priorities. This is because it helps in building an effective app that help travelers in having a hassle-free traveling.